Blog
Insights & Updates.
Thoughts on software engineering, AI integration, and building technology that works for modern business.
March 13, 2026
What 'Ongoing Support' Actually Means in a Software Contract
"Ongoing support" appears in almost every software contract. What it actually covers varies enormously. A breakdown of the real categories of support, what SLAs mean in practice, and the specific questions to ask before you sign.
March 17, 2026
Software Licensing vs. Software Ownership: What the Difference Means Operationally
The choice between licensing software and owning it affects your costs, flexibility, and strategic options — often for years. A breakdown of the full spectrum from pure SaaS to fully custom-owned, what you actually control at each point, and how to evaluate where your tools should sit.
March 21, 2026
How to Plan a Software Roadmap When You're Not a Technical Founder
A software roadmap sits at the intersection of business priorities and technical execution — and non-technical stakeholders have essential input that engineers can't supply on their own. A practical guide to building and maintaining one.
March 25, 2026
Cloud Hosting for Business Software: What You're Actually Paying For
"Cloud hosted" is one of the most overused phrases in software. It could mean a single virtual machine or a multi-region, redundant infrastructure. Here's what the components actually are, what uptime SLAs really mean, and what to ask before you sign anything.
March 29, 2026
What Happens to Your Software After It Launches
Most software conversations focus on getting to launch. Far fewer focus on what comes after — which is where software either holds up or quietly starts to fail. A breakdown of the categories of post-launch work every production application requires.
March 28, 2026
What AI Can Actually Do For Your Business (And What It Can't)
AI is generating more business interest — and more confusion — than any technology in recent memory. A clear-eyed breakdown of what current AI can actually do, where it consistently falls short, and how to evaluate it for a specific use case.
March 31, 2026
The Hidden Cost of "Good Enough" Software
Most businesses know their tools aren't perfect. Few have stopped to calculate what imperfect actually costs. A breakdown of the five categories of hidden cost — and how to quantify them in your own business.